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Mobile Devices in Retail Optimize Business Practices and Decrease Costs

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This is part 2 of a 2 part series. We’re looking at how the use of ruggedized devices and mobile technology in retail can increase sales and optimize business processes such as inventory and logistics while decreasing labor costs. In Part 1 of this series we explored how the use of mobile devices in a retail environment increases sales, improves customer service and optimizes customer relationship management (CRM).

It is widely accepted that acquiring a new customer is two to five times more expensive than  retaining an existing one. Delivering a superior customer experience is the key to attracting and retaining customer spending and growing revenue. When customers are serviced swiftly and in a friendly manner, they are more likely to return, thus increasing profits.

mPOS and payment via mobile phones delivers faster service, reducing the amount of time customers spend in checkout lines, resulting in many more happy customers. Associates with mobile devices not only help customers find what they are looking for, but can also provide product and pricing information, encourage add-on sales and manage loyalty programs.

But increased sales and happier customers are only part of what mobile technology can do for retailers. Mobile devices also help execute basic industry functions  such as inventory control, accurate buying, pick up and delivery options and employee management. Retailers must look for a mPOS and retail software solution with apps that integrates with payments, connects in-store and online inventory and provides the ability to manage staff. Read More

How Mobile Devices Increase Retail Sales and Optimize CRM

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This is part 1 of a 2 part series. We’re looking at how the use of ruggedized devices in retail can increase sales and optimize business processes such as inventory and logistics while decreasing equipment expenses.

“Clicks-to-bricks” is a trend that is not going away.

In the early 2000s, many e-commerce sites started to explore the traditional retail experience by opening up pop up shops. This was an excellent way to test a product, location or market without signing onto a long term lease. As an added bonus, they were used as a cool marketing experience that could spark engagement and sometimes go viral.

Pop ups became so popular they were sometimes used as a tool for economic development and art installations.

rack In the past few years, traditional e-commerce operations like Warby Parker, Bonobos and Rent the Runway have gone one step further and opened brick-and-mortar stores. They realized there is still a desire for customers to see, touch and try on goods before committing to a purchase. Harvard Business Review reports brick and mortar retailers still control between 94 percent and 97 percent of total retail sales. And while there’s no denying e-commerce and mobile commerce are here to stay, omni-channel retailing has become the best way for companies to serve their clients.
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